Apollo Brown, the renowned producer and rapper, returns with his highly anticipated album "This, Is Not That" on February 21, 2025, under the esteemed label Mello Music Group. This album is a masterful blend of underground hip hop and boom bap, showcasing Apollo Brown's signature production style and lyrical prowess. With a runtime of 46 minutes, the album features 15 tracks, including the bonus track "Enemies," offering a comprehensive journey through Apollo Brown's unique sonic landscape.
The album opens with the title track "This, Is Not That," setting the tone for the introspective and hard-hitting themes that follow. Tracks like "Mercy" and "Superstitious" highlight Apollo Brown's ability to craft beats that are both intricate and soulful, while "Wonderful Feelin'" and "Know No Better" showcase his knack for creating infectious hooks and memorable lyrics. The album also features standout tracks like "The Problem," "Pitiful," and "Favoritism," which delve into deeper, more contemplative subjects, demonstrating Apollo Brown's versatility as an artist.
"Almanacs" and "Coke with Ice" offer a glimpse into Apollo Brown's storytelling abilities, with vivid imagery and compelling narratives. The album concludes with "New Dreams," "Surgery," and the bonus track "Enemies," leaving the audience with a sense of closure and reflection.
"This, Is Not That" is a testament to Apollo Brown's enduring influence in the underground hip hop scene. His meticulous production and thoughtful lyricism make this album a standout release, solidifying his status as a true master of the genre. Fans of Apollo Brown and enthusiasts of underground hip hop will find this album to be a compelling and rewarding listen.
Vinylscout