=1

Prepare to be electrified as Deep Purple, the legendary hard rock pioneers, unleash their latest studio album, "=1", on July 19, 2024, under earMUSIC. Clocking in at a concise 52 minutes, this 11-track powerhouse is a testament to the band's enduring prowess and their ability to blend hard rock, classic rock, and rock into a sonic experience that's as thrilling as it is timeless.

From the fiery opener "Show Me" to the bluesy "Lazy Sod" and the anthemic "Now You're Talkin'," Deep Purple serves up a diverse array of tracks that showcase their signature riffs, soaring vocals, and intricate musicianship. The album's title track, "=1," is a standout, demonstrating the band's knack for crafting songs that are both complex and catchy.

With "=1," Deep Purple proves once again why they are rock royalty. The album is a must-listen for both longtime fans and new listeners looking to experience the raw energy and musical mastery that have made Deep Purple a force to be reckoned with for over five decades.