MAVI's sophomore album, Laughing So Hard It Hurts, is a profoundly personal and introspective work that delves into the complexities of fame, addiction, and personal loss. Released on 14 October 2022 via Mavi 4 Mayor Music under exclusive license to UnitedMasters, this 16-track album is a testament to MAVI's growth as an artist, as he navigates the challenges of his rising popularity.
Through his unique blend of experimental and alternative hip hop, MAVI creates a sonic landscape that is both deeply emotional and intellectually stimulating. With tracks like 'High John', 'Spoiled Brat', and 'Quiet On Set', he weaves a narrative that is both deeply personal and universally relatable. His raps are infused with a sense of vulnerability and introspection, as he grapples with the pernicious influence of fame and the loss of loved ones.
The album's 32-minute duration is a masterclass in concise storytelling, with each track building upon the last to create a sense of urgency and introspection. MAVI's willingness to experiment with his sound, incorporating elements of singing and abstract hip hop, adds a layer of depth and complexity to the album.
Laughing So Hard It Hurts is a powerful and deeply human album that showcases MAVI's skill as a storyteller and his ability to craft music that is both deeply personal and universally relatable. With its release, MAVI has cemented his position as a rising star in the hip hop world, and this album is sure to resonate with fans of experimental and alternative hip hop.
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