In the summer of 1969, The Isley Brothers unleashed "It's Our Thing," a seminal work that marked their artistic independence and creative prowess. Originally released on their own T-Neck Records imprint, this album is a testament to the brothers' evolution and their bold step away from Motown's constraints. With a blend of Motown, quiet storm, soul, and northern soul influences, "It's Our Thing" is a vibrant journey through the musical landscape of the late 1960s.
The album kicks off with the infectious "I Know Who You Been Socking It To," setting the tone for a collection that seamlessly blends funk, psychedelic soul, and early R&B. Tracks like "It's Your Thing" and "Give the Women What They Want" showcase the brothers' knack for crafting timeless anthems that resonate with both the body and the soul. The instrumental versions and mono mixes included in the expanded edition offer a deeper dive into the album's production, revealing the intricate layers and textures that make "It's Our Thing" a standout in The Isley Brothers' discography.
"It's Our Thing" is not just a collection of songs; it's a statement of artistic freedom and innovation. The album's release in August 1969 came at a pivotal moment in music history, capturing the spirit of the times and the brothers' determination to forge their own path. With its rich tapestry of sounds and unforgettable melodies, "It's Our Thing" remains a classic that continues to inspire and entertain fans of soul and R&B.